Another subject that people on Twitter have asked me to cover in the blog is how to keep a long-running show “fresh”. After three seasons of Wolfblood, I suppose I should know a few things about that…
One of the things that CBBC have always pushed us to do is never repeat the same theme or story engine from season to season. The first season of Wolfblood was driven by the jeopardy of discovery: “Will the people around us find out our secret?” It would have been easy to repeat that threat in the second season – after all, it’s the obvious jeopardy in this kind of story, and there were still plenty more people to discover the secret! But it would have locked us into telling the same stories with different characters. So we moved away from that, exploring the wider Wolfblood world instead – and in season three, drawing our characters into a conspiracy on a scale they’d never faced before.
Another key to keeping the show fresh is to develop the minor characters. While the K’s as a unit function as fantastic comic relief, when we get one of them on their own, we can tell terrific character stories with them. The same applies to Jimi, Liam and Sam. The whole ‘werewolf hunter’ plot in season two began as a subplot to develop Liam’s character, and evolved into a key story element for the whole season.
Finding ways to use the adult world in a story without diminishing the child characters also gave us new stories and new emotions to explore. Tying the new characters strongly to the child characters – Rhydian’s mum, Jana’s father and pack – made them part of the regular characters’ stories, but great performances have made them popular characters in their own right.
It’s also easy to get stuck using a character in the same way all the time. Alric, Jana’s father, worked fantastically for us as a threat throughout season two – but the last time we brought him back, we decided to reverse all that and show him as a broken man who’s lost everything. Immediately everyone’s relationship with him changes and there are new stories to play. So look for logical, compelling ways to use characters in different ways.
Finally, don’t be afraid to break the format now and then. The season two episode “The Mottled Poppy” was essentially a haunted house story, completely different to anything we’d done before, and I think it helped show aspects of the characters and elements of our world that we wouldn’t have been able to show in a ‘normal’ episode. We couldn’t tell those kinds of stories every week, but once in while, they help keep the show interesting and dynamic.
Anyone else have any tips? What great techniques have you seen your favourite shows use to stay fresh and exciting?