One of the things about creating a show with a lot of young fans is that you get a lot of messages from those fans suggesting story ideas.
In one way, this is catastrophic – I can’t read any of those story ideas, because if I do and we’re already doing that story, the fan could sue the show for ‘stealing’ their idea. Because of that, I actively discourage people from sending me ideas, and block anyone who persistently does so.
However, unfortunately, a few one-sentence ideas inevitably slip through – mostly on Twitter, where you read things almost before you realise what they are. Luckily, any one sentence idea is so vague and generalized that it doesn’t present a real legal problem –
But what I have noticed is how many of these ‘story ideas’ are actually not stories at all. And that holds a lesson for us as writers.
A lot of these so-called story ideas are actually locations. “What if the gang went to the seaside?” or “Maybe they could visit a theme park.” These kinds of stories sound attractive at first – a new location must lead to fun and adventure, right?
Strangely, no. Stories are about character and conflict – a character wants something, another character either wants the opposite or wants that same thing instead of them, and that’s where the story comes from. And it’s very rare that a location will create genuine, character-revealing conflict.
Yes, you can choose a location that complicates and worsens the conflict of the episode. For example, the Wolfblood episode where Maddy has her first full-moon transformation takes place on an island that can only be reached when the tide is out. But the story conflict isn’t “We’re on an island” or even “We’re trapped on an island” – it’s “We’re trapped with our schoolmates and teachers and we’re about to take wolf form!” That story could have been done in a bus on the motorway, in a cave, or even in the school, and still been essentially the same.
Many other “stories” that viewers suggest are about significant days. I regularly get begged to do an episode where it’s this or that character’s birthday.
Okay, say it’s their birthday. And then what?
Again, a birthday doesn’t create conflict. You could impose conflict onto it – say, I don’t know, it’s Kay’s birthday and Katrina has dropped the cake an hour before the party – but actually, the story there isn’t ‘It’s Kay’s birthday’ but ‘Katrina ruins something and has to find a replacement’. So what is the birthday adding? It’s set dressing. It may be useful to add some colour to the story, but it’s not actually the story.
I completely understand why viewers look at episodes in this way. “The episode where it was Jenny’s birthday” is an easier way to describe an episode to your friend than “The episode where Jenny and Matthew argue about his commitment to their marriage”, for example. The big flashy details stick in our heads, even when it’s the interpersonal drama that’s actually caused us to bond with the show.
But my point is, we as writers must train ourselves to look at story more deeply – particularly when we go in to pitch ideas for other people’s shows. It’s way too easy – and I’ve done it myself! – to go and pitch “The school catches fire” or “The central character’s estranged parents turn up” rather than going in with a story that arises from character.
If one of the characters is terrified of fire, then the school catching fire becomes a real story. If the central character has spent years refusing to talk about their parents and reacting badly to any mention of parenthood or family, then you have a real story. But if there’s no connection between the event/location and the characters, then you’re pitching set dressing, not story.
So the takeaway here is – before you pitch a story, ensure that it arises from character. And if you’re looking to whip up some episode pitches before a meeting, don’t think “What could happen?” Think “What would this character be most delighted about/ afraid of/ challenged by if it happened to them?”